Outbound, engineered

Real conversations with the accounts you want to win.

We find the companies showing real buying signals, write to every person in the buying group, and hand your team qualified opportunities to close.

Free 30-minute call. An honest answer, no pitch.

What we do

Four steps to turn a cold market into real sales conversations.

No handoffs. No random tools. One team from finding the right buyer to booking the meeting.

01 · MarketWhole market

Find the right companies to sell to.

Not every industry. Not every company size. We figure out which companies actually need what you sell, so you stop wasting time on the wrong list.

  • Your best-fit customer
  • Segments worth chasing
  • The right channel
02 · AccountsFit accounts only

Only reach out to companies that fit.

Company size and industry alone are not enough. We check every company for real signs they need what you sell right now.

  • Fit checked before contact
  • Buying signals verified
  • Wrong-fit companies removed
03 · MessageThe right people

Write a message worth replying to.

Buyers spot a templated pitch in the first line. We write around your buyer's actual situation, so replies feel like real conversations.

  • A real reason to reply
  • A message for each buyer role
  • Weekly testing
04 · ConversationBooked meetings

Turn every reply into a booked meeting.

We reply in your voice, answer questions, handle objections, and book the meeting on your team's calendar with full context.

  • Replies in your voice
  • Objections handled
  • Meetings with full context

Fewer, better conversations. That's signal over volume.

How we get replies

Three people. Three inboxes. Three reasons to care.

Inside every account you want to win, three people decide whether you get a meeting. Each one needs a different reason to reply.

Three messages. Three different worlds. That's why buyers reply to us instead of ignoring us.

Client results

Specific outcomes. Named clients.

No blended totals. Every number belongs to a real engagement, with the math shown on each case study.

Start where you are

Three ways to work. One connected path.

Plan the right way into the market. Build around that evidence. Run and improve it every week.

One-time plan

Outbound Go-to-Market Plan

Who should we target, and how?

Turn an unclear ICP into a focused plan built around the right markets, accounts, buyers, signals and message.


  • Go, Conditional Go, or No-Go recommendation
  • ICP with qualification and exclusion rules
  • Buyer and buying-group mapping
  • Two campaign angles and a 50-account validation sample
  • 90-day execution blueprint
Get my go-to-market plan →
Project build

Outbound System Build

Can you build it for us?

We turn the plan into a working system (infrastructure, targeting, messaging, campaigns, CRM and reporting) and hand it to your team to run.


  • Sending infrastructure and inbox setup
  • Complete outreach copy for every buyer role
  • First campaign-ready prospect list
  • CRM workflow and reporting dashboard
  • Documentation and team training
Build my outbound system →
Most complete
90-day fully managed partnership

Managed Outbound Partnership

Can you run it for us?

We run the system with you: researching accounts, launching campaigns, handling replies, tracking results and improving what works.


  • Signal-based account research
  • Deliverability management
  • Campaign execution across every channel your buyer uses
  • Reply handling, qualification and meeting booking
  • Regular strategy calls and new segment tests

Add the Founder Authority Engine →

Run outbound with us →
Free call · 30 minutes

Is outbound worth the investment?

We look at your market, offer, buyers and deal size, and tell you honestly whether outbound is worth pursuing before you spend on a build. Not sure which option fits? This call answers that too.

Check if outbound supports your market
Who this is for

Built for companies where every account counts.

Outbound is an expensive way to find out you weren't ready. Here's the honest filter we use before taking on an engagement. Tick what's true for you.

Good fit

A proven B2B offer that needs a repeatable motion

If most of these are true, we can help.

Tick what's true for your business.

Check if outbound supports your market
Not a fit yet

We'd rather tell you now than three months in

If any of these are true, we probably aren't the right partner yet.

  • Teams still searching for a repeatable offer
  • Self-serve or low-price products under roughly $5K per customer
  • Buyers who want a guaranteed number of meetings in the contract
  • Nobody available to run the meeting once it's booked
  • Consumer, local services, or one-off transactional sales
  • Anyone looking for a list vendor or a sequence sender rather than a partner
Your first 90 days

No black box. See what you get at each stage.

Outbound compounds when the research goes in first. Here's what lands in your hands, week by week.

Week 1

Map and prepare

We align on your ICP, map the accounts worth pursuing, write the messaging and connect the tools. Sending infrastructure is set up, either on pre-warmed inboxes or starting its warmup.

In your hands by end of week 1
  • ICP and signal map
  • Messaging approved by you
  • Sending setup ready
  • Live shared dashboard
Tools we use

Runs on the GTM stack you already use

Sales Navigator
LinkedIn01
Apollo
Apollo02
HeyReach
heyreach03
Smartlead
Smartlead04
Instantly
Instantly05
HubSpot
HubSpot06
Clay
clay07
n8n
n8n08
Questions

The practical details.

How quickly can outreach go live?

Week two on pre-warmed inboxes. New domains need two to three weeks of warmup, so on a fresh setup LinkedIn starts in week two and email follows in week three or four.

When should we expect replies and meetings?

First replies and meetings usually arrive in weeks three to four. Outbound compounds, so month three should clearly outperform month one. Anyone promising booked meetings in week one is guessing.

Which channels do you use?

Email and LinkedIn on almost every engagement, calling where the market justifies it. The Founder Authority Engine (profile, content and Thought Leader Ads) can run on its own or alongside outbound, so buyers already know your name when outreach lands. The mix is decided after the research, not before.

What happens when someone replies?

We spot positive replies, qualify them in your voice, answer basic questions, handle common objections, and book the meeting on your calendar with the context your team needs.

Will this damage our main domain?

No. Sending runs on separate domains and inboxes. Your main domain is never used.

Do we own what you build?

Yes. Domains, inboxes, CRM records, account data, messaging and playbooks all sit in your accounts. If we stop working together, the system stays with you.

How many messages do you send?

As many as your market can take without burning it. In a narrow market, 300 right accounts beat 3,000 random ones.

What if outbound isn't right for our market?

We'll tell you before anything gets built. If the numbers don't support outbound, or another channel is a better first move, saying so is worth more to both of us than starting a bad engagement.

Your next move

See who deserves your outreach.

Book a free 30-minute call. You'll know whether outbound fits your market, who to target first, and what it would take to get it running.

Trusted by B2B founders at Rampd, Far Out, Wrapped and more
See client results
Free call30 min

Will outbound work in your market?

Video call · No pitch · An honest answer

Pick a day that works

Check if outbound supports your market

Takes under a minute to book.

What happens on the call

  • 0130 focused minutes, no generic pitchStraight to your market and your numbers.
  • 02An honest read on your ICP and reachable marketWho is worth reaching, and how many of them exist.
  • 03A view of the buyers and channels most likely to workThe people to target first and where they reply.
  • 04Know if outbound can work in your market before you investA clear yes, not yet, or no, before you invest.